Bakery Finds Success Selling Cakes Online

Sheryl runs Eats & Treats Bakery with her husband, specialising in customised cakes for celebrations, birthdays and weddings. Between them, they have 12 years experience in the F&B industry.

Eats &Treats joined Recommend.my in February 2015, and since then, their business has experience a healthy rate of growth.

“By the 4th month of joining Recommend.my, we had delivered at least 15 cake orders, with 5 in the pipeline, and 3 order booked and confirmed for later in the year.”

Frozen theme cake
Frozen theme cake customised by Eats & Treats

 

Before offering their baking services online, however, Sheryl and her husband had some challenging times. “We used to run a cafe which we closed down due to the increase of overheads and lack of manpower,” she said.

Based on that experience, the duo decided to scale down and bake from home, and let customers order cakes online.

“Going online allowed us to lower our overhead costs and charge lower for our products, thus increasing customer orders and eventually working towards volume sales,” she added.

 

Making the move to Recommend.my

As a Recommend Verified Professional, Eats & Treats receive numerous job requests daily on the system.

“Recommend.my has been a motivation to wake up every morning to check my email and reply to customer requests. As a vendor, it’s so convenient to receive enquiries and send quotations wherever I am, in just a few clicks.”

RecomN customer Cindy requested for a 21st birthday cake

RecomN customer Cindy requested for a 21st birthday cake

Above: Recommend.my customer Cindy requested Eats & Treats to make her 21st birthday cake in a music theme

 

“It feels like a compliment to be selected by clients, as you know you were not picked by random, but carefully selected out of 4 to 5 other vendors. This is such an awesomely genius concept!”

Judging from the positive reviews they receive on their business profile from satisfied customers, it’s clear that joining Recommend.my has paid off.

Cake by Eats & Treats
Cake by Eats & Treats

By the end of October 2015, Eats & Treats will be 1 year old. In that time, they have amassed one of the highest number of five-star reviews, making it even easier to gain the trust of new customers who may hesitate to order cakes online. “Some clients share that our prices are lower, some say that we have good reviews,” she added.

RecomN customer Kalyani requested Eats & Treats to create a custom-made 3D cake in the form of a giant watch.
Recommend.my customer Kalyani requested Eats & Treats to create a custom-made 3D cake in the form of a giant watch.

Besides getting more orders, Eats &Treats have found Recommend.my to be useful to their online marketing as well. Their works get featured in articles (just like this), and having a business listing with active reviews is great for their search engine optimisation (SEO).

“The service by Jes Min and Alex (and gang) is super amazing and personal. It’s a wonder how they deal with thousands of vendors simultaneously and yet make us feel exclusive and special. Although I have been approached by 2 other similar sites, I remain loyal to Recommend.my as my subtle sign of gratitude to them for giving us an opportunity to shine!” said Sheryl.

“At the end of the day, we know that Recommend.my is THE ONE who brought us this far!”

 

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