The client is an e-commerce site that enables users to customise their own smartphone cases with their own photo and design.

The brief: to write copy from the beginning. The message was written in clear, funny and simple language. I also took the initiative to lead the whole website architecture based on survey analysis, user experience, usability, SEO and conversion rate optimisation.

The result: There were several editing web copy for testing the layout and the client has seen the improvement in the sales and conversion without paid advertising.